Live videos? Yes, do live videos. I know it’s horrifying to see yourself on screen and especially to hear yourself talk, but you will be amazed at what it can do for your business.
It’s all about trust. What do I mean by that? Well, it’s very simple. People will trust you more if you decide to show them a person who is behind the product, brand or service. Show them how you do your thing. Let them into your world, and they will appreciate you more. Video helps people empathize with what they see on-screen (Inc.com).
There are so many products and brands online that do and say all kinds of things, just to get customers. That is why people are skeptical about buying things online. If you create live videos and show them right then and there what you do, they will respond to it. Show them how does your product look like or how it solves there a problem. They will remember you! Next time they see you, they will already be much closer to that trust faze.
I’ve talked about the importance of video strategy in your social media presence especially if you are a small business or a startup. Going live most be a part of your strategy and here are 6 reasons why you should do live videos:
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