How to Get Started in Video Marketing in 2021

Creating visual stories

How to Get Started in Video Marketing in 2021

Talking about video marketing in 2021 is more important than ever. After the craziest year in 21. centaury marketers feel the pandemic has made video more important for brands.  What we need to learn in 2021 is how to make it better and more relevant for our clients and the end customer.

But for all you out there that like numbers, here are a couple of video marketing statistics for 2021. According to Cisco, video marketing expects to make up about 82 percent of all consumer internet traffic by 2022.

For many small and medium-sized businesses, that means 2021 will have to be the year of video marketing. About 78 percent watch videos every week, and 55 percent watch them every day.

If you don’t have quality video content, you’re missing out on a massive opportunity for your business. At this point, the video should be central to marketing campaigns, says Entrepreneur.

That’s not enough. Well, here’s some more. A website is 53 times more likely to hit the top page of Google search results if it includes a video. Hubspot reports that having a video on your landing pages can increase conversion by up to 80 percent.

So, in a nutshell, yeah, video is very, very important for your business. To help you get started we found 19 best visual content creation tools for you.

Create videos that work

But how do you use it? What type of video content works? What will bring you more clients?

How to Get Started in Video Marketing in 2021

 

The first thing you need to know is whom you are talking to. It’s like any other conversation, you need to establish trust, and you need to be interested in the same things. So it’s like going on a first date.

If you are in the fashion industry or food industry, your videos have to be preatty, with excellent production and carefully chosen colors that match your brand. They also need to push boundaries in creativity.

On the other hand, if you are selling a service, the game is very different. You need to establish trust in yourself and your company. The production of a video isn’t the most crucial factor, your knowledge of your business is.

Of course, that doesn’t apply to photographers or Youtubers who talk about making great videos and photos. Shout out to Peter McKinnon and Matti Happoja! These guys are the best.

Build a personal brand

So if you or your agency is selling a service, the best thing you can do is create a personal brand. Create short videos to give tips and advice and show people how things work behind the curtains.

That way, you’ll be able to establish trust, and maybe even more important, you’ll establish familiarity. Think about it, if you need your photo taken by a professional and you have two options, one of them is a guy you see almost every day on your news feed, and the other one is just a guy that you’ve found on Google, which one would you choose?

So to sum it up. The question should no longer be “should we get into video marketing,” it should be “how do we get into video marketing?”

Stay healthy and be good.

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